Frequently Asked Questions

What is Networking Isn’t a Dirty Word about?

It’s a collection of networking insights from business experts. Brian’s chapter focuses on flipping the conventional script—showing how Know-Like-Trust sequences unlock credibility fast.

What is the MAGNET Method™?

The MAGNET Method™ is Brian Orr’s step-by-step process for becoming the kind of leader, expert, or brand people trust, choose, and pay. It’s built on six stages:

  1. Mindset – Shifting how you see yourself and how the market sees you.

  2. Authority – Establishing proof that you’re the real deal.

  3. Groundwork – Building the online presence, positioning, and visibility that back up your authority.

  4. Network – Expanding and deepening strategic relationships.

  5. Execution – Showing up and delivering consistently.

  6. Trust – The result of doing the first five steps well — making people want to advocate for you.

How does MAGNET work in practice?

Each stage builds on the previous one.

  • Mindset sets the tone for everything else.

  • Authority and Groundwork make you findable and credible.

  • Network expands your reach with the right people.

  • Execution cements your reliability.

  • Trust compounds over time into referrals, opportunities, and premium positioning.

How does it connect to the KLT Score™?

Your KLT Score™ measures where you stand in the Know, Like, Trust spectrum.
MAGNET gives you the roadmap to improve it:

  • Low “Know”? → Mindset, Authority, and Groundwork.

  • Low “Like”? → Mindset and Network.

  • Low “Trust”? → Execution and Trust.

What makes the KLT Score™ unique?

The KLT Score™ is a free diagnostic survey designed by Brian Orr to help you identifying where you lose clarity and credibility.

It evaluates:

  • How well people understand your purpose and value

  • The emotional connection people feel toward your story and brand

  • The reliability and follow-through signals you send with proof and testimonials

This framework makes KLT actionable, turning a vague concept into measurable data your brand can improve on.

Who benefits most from it?

Ideal for experts, founders, and professionals who:

  • Have existing expertise but struggle to be referred consistently

  • Want to attract premium opportunities without chasing leads

  • Operate in relationships-driven industries like coaching, healthcare, professional services, or influence-based consulting