How Service Businesses Stop Competing on Price.

If your clients compare quotes, you don’t control the decision.
In crowded markets, competence is assumed.
This workshop shows you how to stop being one of many — and start being the obvious choice.

Most service businesses operate in crowded markets.

There are dozens of options.
Most look capable.
Most say similar things.

So buyers compare.

They compare scope.
They compare experience.
They compare price.

And when comparison starts, you’ve already lost control.

It’s not that your work isn’t good.

It’s that your difference isn’t clear.

In a red ocean, being competent isn’t enough.

If a buyer can’t quickly see why you’re the right choice, they default to the easiest filter: price.

This workshop will show you:

• Why your market sees you as “one of many”
• The three real ways service businesses separate themselves
• How positioning drives pricing power
• And how to decide your next strategic move

By the end, you’ll know whether you control the decision — or whether the market does.

If you’re tired of being compared…

If you’re tired of justifying your fees…

If you want to understand why pricing pressure exists in the first place…

Join us live on March 3.

Seats are limited.

Secure your spot now.

Logistics

This is a LIVE 90-minute workshop.

Date: March 3
Time: 7:00pm EST
Location: Online (Zoom)

If you can’t attend live, you’ll receive the recording.

Investment: $49

Here’s What We’ll Cover

• Why crowded markets automatically create price pressure
• The hidden reason clients “shop you around”
• The Red Ocean Trap — and how businesses drift into it
• The 3 Differentiation Paths (Audience, Point of View, Method)
• Why better service does not create separation
• How positioning affects pricing power
• Real-world examples across trades, consulting, healthcare, and professional services
• The Obvious Choice Framework
• A simple way to assess where you’re exposed
• What to do next if you want to control the decision

Bonuses

Bonus #1: The Red Ocean Scorecard™
A one-page tool to quickly see whether your business is positioned to command premium — or destined to be compared.

Bonus #2: The Obvious Choice Framework™ Diagram
The exact visual model used in the workshop so you can review and apply it immediately.

Bonus #3: Priority Access to the Brand Position Diagnostic
Workshop attendees get first access to the deeper competitive analysis (normally by application only).

Bonus #4: Full Recording
Rewatch and review anytime.